Swedish industrial metal juggernaut PAIN has just dropped a powerful new video for the title track ‘I Am’, taken from their latest full-length album, I Am, released May 17, 2024, via Nuclear Blast Records.
Directed once again by the band’s longtime visual collaborator Andrey Kezzyn, the video captures the emotional intensity and atmospheric depth of the track, offering fans a visual journey into the introspective heart of the album. “I’m excited to see what Andrey came up with this time,” says mastermind Peter Tägtgren, whose creative vision drives every aspect of PAIN’s sound and aesthetic.
The I Am album is a dynamic and deeply personal work that showcases Tägtgren’s mastery of blending anthemic industrial metal with atmospheric introspection. From explosive bangers like ‘Don’t Wake The Dead’ and the infectious ‘Party In My Head’ to the haunting beauty of ‘Fair Game’ and ‘I Am’, this is easily PAIN’s most multifaceted and bold release to date.
🎥 Watch the official video for ‘I Am’ here:
🎧 Stream/Order the new album ‘I Am’:
https://pain.bfan.link/i-am
Whether you’re a longtime fan or new to the world of PAIN, this video is a must-watch — and I Am is an album that demands to be experienced loud and in full.
